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Marketing and admissions perceptions

What other programs did students in your entering class consider? How do your program’s features compare against those other programs? What communication channels work most effectively in reaching your prospective students?

Answers to those questions can help Executive MBA Programs make the most of their marketing strategies and budgets and strengthen their admissions processes. The EMBAC Student Entry Survey offers programs a cost-effective way to survey students as they enter the program and gather that key information.


Use Student Exit Survey results to:

Measure the perceptions and expectations of your newly admitted students
Gauge the effectiveness of your current marketing and recruitment strategies
Target areas for improvement in your marketing and admissions efforts
Capture competitive ratings of programs that students in your entering class considered
Compare your results against those of similar programs

To register for the survey, visit your school portal.


You will receive informative descriptive statistics of your current cohort of students (no trending or benchmarking) and full report of your program results compared to standard industry segments and six self-selected peer programs in graphical format. Includes high-level commentary and all metrics charted for comparative assessment, as well as the Topline Summary, Verbatim Document, and integrated Key Driver Analysis.

The Key Driver Analysis is an at-a-glance graphical analysis of your program’s key drivers of loyalty based on brand ratings and derived importance. These quadrant maps provide decision guides for translating student perceptions into strategic allocations of organizational investments.

For other report options, contact Percept Research through your school portal.


The web-based survey is easy for students to complete and programs to use.

You will receive e-mail instructions about submitting student e-mail addresses. You will choose the dates of the survey invitation and reminder e-mails, as well as the end of the survey fielding for each of your programs. All surveys must be completed by Oct. 31. Contact Percept Research through your school portal for more information.