What other programs did students in your entering class consider? How do your program’s features compare against those other programs? What communication channels work most effectively in reaching your prospective students?
Answers to those questions can help Executive MBA Programs make the most of their marketing strategies and budgets and strengthen their admissions processes. The EMBAC Student Entry Survey offers programs a cost-effective way to survey students as they enter the program and gather that key information.
Use Student Entry Survey results to:
Measure the perceptions and expectations of your newly admitted students
Gauge the effectiveness of your current marketing and recruitment strategies
Target areas for improvement in your marketing and admissions efforts
Capture competitive ratings of programs that students in your entering class considered
Compare your results against those of similar programs