Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, the EMBAC Marketing & Admissions Program offers valuable perspectives and knowledge about the nature of the Executive MBA in today's marketplace.
The program covers key content areas that include:
- Differentiating your program and building a strong brand
- Developing a content strategy that engages prospective students
- Learning how to start small and see results with AI in your everyday work
- Applying best practices that relate to marketing, admissions, and candidate selection
- Facing the challenges of an ever-changing environment
It also features:
- Networking opportunities with your peers throughout the world
- Cutting-edge ideas that you can apply immediately
- Customized case studies
- Interactive exercises that give participants opportunities to learn from each other
- Experts in core content areas as instructors
The next EMBAC Marketing and Admissions Program will take place in March 2026. Look for registration information later this year.
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“I understand the adage, ‘You can’t teach an old dog new tricks.’ However, attending the EMBAC Marketing and Admissions Program proved that notion entirely wrong. Even with over 20 years of experience in the industry, the sessions were incredibly helpful to me. Clarifying our brand and reviewing our website to ensure our voice and message come through effectively was nothing short of transformative. The insights I gained have already sparked tangible improvements in how we communicate our value proposition. This event reinforced that no matter how long you’ve been in the field, there’s always room to learn, grow, and refine your approach.
I highly recommend this program to anyone looking to elevate their professional impact and really get clear on the value and message of your executive degree program, as well as how to assess and land the ideal candidates for your program.”
Associate Dean of Degree Programs, Jones Graduate School of Business, Rice University
| 3550 S. Sterling Court |
| Gilbert, AZ 85297 |
| Phone: 562.458.9205 |
| Email: info@embac.org |
