On target

How can you attract more students to your program? What makes your program stand out? What’s the latest in admissions best practices?

Make an even bigger impact for your program by participating in the 2024 EMBAC Marketing & Admissions Program. The 2024 program is set to take place in person, March 18-20 at the Texas A&M University CityCentre Three Facility in Houston, Texas. Hotel rooms will be at the nearby Moran Hotel CityCentre.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, the program helps its participants meet the challenges of reaching and attracting students.

Vital to now and the post-pandemic future

As a resource to help programs deal with the current impact of the pandemic and prepare for the post-pandemic future, the EMBAC Marketing & Admissions Program is more relevant and important than ever.

The program covers key content areas that include:

  • Differentiating your program and building a strong brand
  • Developing a content strategy that engages prospective students
  • Making the most of assessments and interviewing to identify and recruit talent
  • Applying best practices that relate to marketing, admissions, and candidate selection
  • Facing the challenges of an ever-changing environment

It also features:

  • Networking opportunities with your peers throughout the world
  • Cutting-edge ideas that you can apply immediately
  • Customized case studies
  • Interactive exercises that give participants opportunities to learn from each other
  • Experts in core content areas as instructors

Long-time EMBAC member and past chair of the EMBAC Board, Marci Armstrong will lead the program. Armstrong currently serves as the Brierley Endowed Professor and director of the Brierley Institute for Customer Engagement at Southern Methodist University’s Cox School of Business.


The agenda for the 2024 EMBAC Marketing and Admissions Program features sessions that cover key areas – from branding, marketing, and recruiting strategies and tools to interviewing and class selection. Take a closer look at the 2024 agenda below.


Easy logistics

EMBAC strongly encourages you to make travel arrangements that allow you to arrive on Sunday and stay through the highly rated closing session on Wednesday, which ties the program together and concludes at 10:00 AM.

EMBAC will make your lodging reservations based on the information on the registration form. Please do not call the hotel. The registration fee covers three nights' accommodation (Sunday - Tuesday) with check out on Wednesday. You are responsible for payment of all incidental hotel charges on your own credit card, which needs to be presented to the hotel during check in. 

Nights outside the room block (pre-program and post-program) are $199 per night, plus tax and destination fee, for the sleeping room only and are based on hotel availability. The hotel will charge pre and/or post nights to your credit card. Please do not make any travel arrangements until EMBAC confirms your pre/post stay availability. Contact linda@embac.org with questions.

Cancellation Policy

Full Marketing & Admissions Program fees will be refunded if EMBAC receives cancellation in writing by February 9, 2024. NO REFUNDS will be granted after that time or for “no shows.

Register now!

The registration fee includes three room nights and most meals. Register online anytime through the member portal link below.

“The information gained from the Marketing and Admissions Program is industry-focused, thus making it very relevant. I was able to make some significant strategic changes to my marketing plans after attending just one session.

“I would most definitely recommend the Marketing and Admissions Program to others. The content of the sessions and the open sharing among the participants created a very rich learning experience. In fact, I recently attended the program for the second time to stay abreast of the latest trends in the EMBA market.”

Assistant Dean, Executive MBA Programs, Schulich School of Business, York University

Early registration is encouraged.