FDC has unveiled a number of initiatives to support EMBA students, alumni, organizations, and the community at large.
FDC opened its digital platform COM:munity to Brazilian society. FDC has conducted free webinars on its YouTube channel, offering knowledge about management, entrepreneurship, leadership, finance, and innovation, as well as other issues of importance to companies and professionals in a time of such uncertainty. A video playlist also was created with a focus on public management topics.
In 30 days, FDC’s YouTube subscriber base grew 70 percent, from 9,400 subscribers to 16,000 subscribers. FDC has made 27 free webinars available to the public, who watched them and other videos more than 95,000 times.
To help deal with uncertainties in times of crisis and support new skills and ways of thinking, FDC launched YOU IN FOCUS, videos with personal development lessons from professors, coaches, and experts.
EMBA students can participate in a new offering, MBA Talks. Through this initiative, a professor talks to small groups of students through online chat about topics and issues that will help them face their many challenges during this time. Students have discussed topics such as marketing, innovation, finance, and leadership and people management in times of crisis.
FDC also is bringing companies together to share and generate insights and solutions in a joint and collectively structured way. With a professor as moderator, representatives of 10 pre-selected companies discuss strategies and alternatives to deal with the moment.
FDC alumni are involved as well. FDC invited top Brazilian and multinational CEOs to speak with a limited number of alumni. Eduardo Fischer Teixeira de Souza, CEO of MRV, the largest Brazilian construction company, was the first interviewed. FDC also posted the conversation on the FDC YouTube channel. Alumni will conduct interviews every two weeks as part of this initiative.
Another FDC initiative, FDC Empreenda – EM:FRENTE assists some one million low-income entrepreneurs by creating a network of supporters; by developing a “Support an Entrepreneur” channel, inspired by the current “Mentor For Prosperity,” which receives donations; and by providing virtual training for alumni and other stakeholders to act as mentors to low-income small business entrepreneurs.
FDC hosted a number of webinars focused on the challenges of leadership in times of COVID-19. For example, Professors Edgard and Peter Schein, father of organizational culture studies, talked about humble leadership in times of Covid-19. FDC also hosted Professor Henry Mintzberg for a fireside chat on Managing in Times of COVID-19 and Professor Jonathan Gosling, who talked about leadership, power, and reflection in the age of COVID-19.