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New efforts

In 2013, EMBAC began working jointly with AASCB and UNICON to better understand the leadership development needs of the business community and the perceptions of management education providers. As a first step, Jim Pulcrano from IMD conducted a literature review. This first phase helped assess the current landscape by aggregating information in the public domain.

In 2015, AACSB, UNICON, and EMBAC launched the second phase of this initiative by commissioning EMBAC corporate member Executive Core to lead a series of interviews with chief learning officers of organizations and related business leaders.

In 2017, the three organizations launched the third phase of the collaborative effort, which looked at the expectations and perceptions of digital generations when it comes to management education.

Digital generation members view graduate business degrees such as the Executive MBA as a viable option for their professional development, according to the research. In a survey of 1,665 respondents between the ages of 21 and 40 from 10 countries, almost 60 percent indicated that they were very likely or extremely likely to pursue an MBA or MA or MS in business management.

Learn more from the full report: Understanding the Implications of the Digital Generation on Business Education


“Our partnerships strengthen our research efforts and help our schools and programs better deliver educational experiences that make a difference to business leaders, and the business community.”

EMBAC Executive Director