During her EMBA Program, Neerja Bharti made an observation that she then turned into a business opportunity.
“When I was at MIT attending my EMBA Program, I noticed how it was difficult to build meaningful connections that would be aligned with a certain career path,” says Bharti. “On the one hand, this was due to a lack of clarity in which path I was going to take, as I was in full exploring mode. On the other hand, I saw the limited resources I had at the time to guide me during that exploring phase.”
She began thinking about the ways technology might help her, perhaps by offering insights and recommendations based on her unique profile. “It was the fall of 2018, and the first idea of GeniusMesh was born,” says Bharti, its founder and CEO.
EMBAC corporate member GeniusMesh brings together a community of leaders who share a common goal of finding meaningful careers and growth opportunities with like-minded professionals. The technology platform uses artificial intelligence and machine learning to help its members with their career path, whether that means finding what they want to do or building a network to help them move forward.
“At the very beginning we focused on building a solution for one of the most common problems EMBA students experience during their studies – the sometimes overwhelming feeling of having multiple possible paths in front of them, and often the one you had at the beginning of the program is very different from the one you pursue right after graduation,” she says.
As a solution, GeniusMesh created an algorithm that analyzes thousands of data points to predict the strength of different career paths and the resources to achieve a certain career goal.
Members can take advantage of a suite of tools that helps them better understand their strengths, assess their gaps, design a career path, and move forward on their journey. The platform’s community activities also foster networking tailored to career paths.
Another observation led to an enhancement of the business.
“Through our first three years of business, we realized that people with a clearer career path were more likely to be hired by employers,” she says. “That’s why we developed strong partnerships with companies and headhunters on the lookout for highly motivated talent to bring in for leadership positions. This way, we evolved our value proposition by trying to serve both sides of the job market.”
GenuisMesh appreciates the opportunity that EMBAC and its members offer for sharing, learning, and creating new solutions together.
“Being part of the council helps us have an ear into the community of career professionals and educational players, so we can hear firsthand how career development is adapting to the new conditions of the job market.”
In today’s marketplace, artificial intelligence proves a powerful tool in finding a career path, a job, a mentor, or future colleagues. One of the most satisfying aspects of the business comes when community members thank the entire GeniusMesh team for helping them change their career path and surpass their dreams, says Bharti.
And those changes happen for all types of members worldwide, she says. For example, the GeniusMesh team recently helped a veteran in his transition to a new industry at a much higher level than his expectations.
GeniusMesh is launching a new series of content and events for EMBAs who have made or are thinking of making a career transition. Each month, the platform will highlight ideas and feature stories.
“At GeniusMesh, we want to share our solutions and build together a more inclusive and fair experience for executives, companies, and schools.”
For information about GeniusMesh, contact Orlando Frasci at email@example.com, visit www.geniusmesh.com, or register for its newsletter here.