Virtual Marketing Program
Marketing Mastery for Executive and Professional Master’s Programs

A 5-Hour Virtual Intensive for EMBAC Members and Non-Members

Designed for directors, marketing leaders, and enrollment professionals serving executive and working-professional master’s programs. This program blends strategic frameworks with practical application, recognizing varied institutional resources and team structures.

Watch for more information coming in 2027!

Topics covered in the Virtual Marketing Program include:

  • Understanding the Market and the Modern Executive Learner
  • Brand Development
  • Digital to Decision—Converting Attention into Enrollment
  • Marketing Governance—Data & Budget Optimization
  • From Learning to Implementation