Marketing Mastery for Executive and Professional Master’s Programs
A 5-Hour Virtual Intensive for EMBAC Members and Non-Members
Designed for directors, marketing leaders, and enrollment professionals serving executive and working-professional master’s programs. This program blends strategic frameworks with practical application, recognizing varied institutional resources and team structures.
Topics covered in the Virtual Marketing Program include:
- Understanding the Market and the Modern Executive Learner
- Brand Development
- Digital to Decision—Converting Attention into Enrollment
- Marketing Governance—Data & Budget Optimization
- From Learning to Implementation