Executive MBA Council | Program

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HOSTING PARTNER

A professional development opportunity that brings together leaders and staff from all master’s degree program types to both share and better understand the shifting education landscape

July 9-10, 2025

CEIBS in Shanghai

The following types of leaders and staff who administer master’s degree programs that serve executives and working professionals

Program directors

Marketing directors

Recruiting directors

Program design managers

Leaders who manage a portfolio of programs

Leaders of functional areas

$700, or $600 with the $100 early bird discount for those who register and pay before May 26, 2025

If paying by credit card or wire

If paying by Alipay or WeChat

Please send an email to Karen@embac.org with the subject line: Asia Summit.

In the body of the email include registrant’s:

name
school name
email address

Karen will then send you the direct link to pay by Alipay or WeChat.

One summit. Many voices. Shared vision

“The greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday’s logic.”

PETER DRUCKER
Management Consultant and Author

As disruption in higher education and throughout the world continues, now is the time for leaders and staff from all types of master’s degree programs that serve executives and working professionals to come together and exchange ideas that help strengthen all programs.

To serve that end, EMBAC is launching a new professional development offering, the Asia Summit, set for July 9-10 in Shanghai, thanks to our hosting partner CEIBS.

The summit helps fill an important missing piece, providing a place for all program types to both share and better understand the shifting education landscape. As more business schools address rapidly changing circumstances and diversify their portfolios, it becomes even more vital for programs to unite.

Open to participants from member and non-members schools, this summit offers the opportunity for leaders and staff to discuss key issues, to identify best practices and strategies that benefit all master’s programs for executives and working professionals, and to bolster their professional network.

Relevant content

Asia Summit sessions cover topics that impact programs throughout the region. The program also features ample time for talking with colleagues by including networking discussion breaks in between sessions. Content examples include the following:

Trends impacting Asia and beyond
New competencies and learning approaches to meet marketplace changes
Key opinion consumers and key opinion leaders as disruptors: Unique marketing practices happening in China
Branding for the future
AI and the impact of technology on education
Challenges in higher education
And more!

Featured speakers

An impressive array of speakers will lead sessions at the Asia Summit. The following list highlights several confirmed speakers, with more to come!

Speaker: Professor Dominique Turpin
President (Europe) of CEIBS

Before joining CEIBS in 2022, Dr. Turpin served at IMD in many roles, including president and IMD Dentsu Chaired Professor of Marketing, as well as director of the school’s MBA program and its Program for Executive Development Diploma. Read more...

He has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy. Dr. Turpin chairs DAA Capital Partners, a Geneva-based private equity firm investing in impactful trends and serves on the boards of several listed and unlisted companies and educational institutions. He received his doctorate in economics from Sophia University in Tokyo and his master's degree in marketing from French business school ESSCA.

Leadership Panelist: Dr. John A. Quelch
Executive Vice Chancellor, Duke Kunshan University

Distinguished Professor of Social Science at Duke Kunshan University and the John DeButts Professor at the Fuqua Business School, Duke University, Dr. Quelch previously served as dean of three business schools: London Business School (1998-2001), China Europe International Business School (2011-2013), and Miami Herbert Business School (2017-2022), one of only three persons to have served as dean of three leading business schools on three continents. Read more...

An expert on corporate strategy, global brand-building, and customer behavior, he received his bachelor’s and master’s degree from Oxford University, his MBA from the University of Pennsylvania, and another master’s degree and doctor of business administration from Harvard University. Dr. Quelch has served on many boards and has advised start-up companies.

Leadership Panelist: Dr. Kai-Lung Hui
Acting Dean and Elman Family Professor of Business, HKUST Business School

In addition to serving as Acting Dean, Dr. Kai Lung Hui continues his roles as academic director of the Kellogg-HKUST EMBA Program and Department of Information Systems, Business Statistics, and Operations Management (ISOM) chair. Read more...

An award-winning teacher and highly regarded researcher, Dr. Hui has taught undergraduate and graduate students and executive courses on cybersecurity and risk management, privacy and information management, fintech, blockchain and cryptocurrencies, big data and analytics, strategic IT management, and competitive business strategy, among others. He has held a variety of senior administrative roles at HKUST, including associate dean for undergraduate programs, associate dean for research, and senior associate dean. He received his BBA and Ph.D. from HKUST.

Speaker: Yajin Wang
Professor of Marketing, CEIBS

Before joining CEIBS, Dr. Wang served on the marketing faculty at the University of Maryland’s Robert H. Smith School of Business. Read more...

Her research areas include brand strategy in the digital era, brand elevation, brand architecture management, consumer insights, Environmental, Social, and Governance, and sustainable consumption, as well as the application of technology and evolutionary psychology in marketing. A prolific researcher and an award-winning teacher, she teaches in various master's and doctoral programs at CEIBS, as well as open-enrollment and company-specific programs for executive education. Dr. Wang received her bachelor’s degree in journalism, law, and society from Peking University, her master’s in mass communication from the University of Minnesota, and her Ph.D. in marketing from the University of Minnesota.

Artificial Intelligence Panelist: Zhang Ying
Founder and CEO, Global EduMind AI, and NUS EMBA Alumnus

Former senior executive from Oracle and Microsoft, Ying started her own AI company with offices in Shanghai, Singapore, and Silicon Valley. Read more...

She will offer perspectives on female leadership, entrepreneurship, and student expectations of EMBA education.

Artificial Intelligence Panelist: Tang Qi
Founder of Meipian

Former senior executive at Huawei, now a seasoned entrepreneur in the tech + education space, Qi founded Meipian, a platform with more than 200 million users in China. Read more...

He currently is working on an AI-powered companion robot for children and can speak to the ways AI is shaping education from an entrepreneur’s perspective.

Artificial Intelligence Panelist: Victor Zhang
Co-Founder, VIKID and CEIBS EMBA Alumnus

Co-founder of the well-known education platform VIPKID, an online teaching and education company, Zhang currently serves as president of 智联招聘 Zhaopin, China’s equivalent of Singapore’s JobStreet.

Artificial Intelligence Panelist: Susan Ren
Chief Strategy Officer, Tezign, Vice Chairman of CEIBS Tezign AI and Business Innovation Initiative, and CEIBS GEMBA Alumnus

Ren has extensive experience in business operations and brand marketing, reaching senior-level positions in big data and digital development at leading companies in the retail, FMCG, and infant formula industries. Read more...

Currently at Tezign, she drives the implementation of Tezign’s Content + AI strategy. With nearly two decades in the field, Ren possesses deep expertise in multinational FMCG and retail sectors, offering both an international outlook and deep understanding of the Chinese market.

She specializes in brand strategy, product innovation, and communication, pushing for business model breakthroughs and digital transformation. She is adept at developing strategic partnerships and integrating technology with business to fuel growth and innovation. During the past 10 years, she has focused on applying big data in business, nurturing digital talents, and steering data-driven upgrades and strategic transformations.

Artificial Intelligence Panel Moderator: Catherine Xiang
Head of Marketing and Admissions, NUS EMBA-Chinese

Employer Expectations Panelist Anne Cai
Vice President, HR and Corporate Communications, MHD China, and CEIBS GEMBA Alumnus

Currently Vice President, HR and Corporate Communications, MHD China, Anne Cai is responsible for all human resources-related aspects of the business, as well as corporate social responsibility and corporate communication. Cai sets the people strategy for the organization in line with ambitious short-term and long-term business growth. Read more...

Based in Shanghai, Cai has worked in human resources for 21 years. Before her current role, she served as learning and development director of LVMH Greater China in Shanghai with responsibility for developing and driving the learning and development strategies for the Greater China region across all the LVMH brands and with leadership and retail and commercial spectrums. She partnered with the brand management team and global learning and development team to identify and set a talent development agenda that aligned with business priorities, as well as China accelerated strategy, and that maximized the impact to both group and brands performance.

Cai also previously worked for General Motors China and its International Operations Headquarters for six years in different HR roles successively including regional HR manager, supporting their biggest function - Product Development Organization in China, Middle East, South Africa, and the rest of Asia Pacific – which totaled 5,000 employees. She began her HR journey with Carrier Air Conditioning, UTC China, as an HR management trainee.

She received her bachelor’s degree from Fudan University, as well as MBTI and WAPC certificates. She recently completed her Global EMBA from CEIBS.

Employer Expectations Panelist Serena Wang
Senior Global Operation Director, Trip.com, and CEIBS GEMBA Alumnus

As Senior Global Operation Director at Trip.com, Serena Wang oversees the company’s worldwide business operations and leads a multicultural, cross-regional team to drive global sales performance. Read more...

With more 17 years of experience in operations—including more than a decade in Trip.com’s International Business Unit—she has been instrumental in expanding the company’s global footprint and establishing it as a leading player in the travel industry. Her strategic vision, leadership in scaling international operations, and ability to navigate cross-cultural business challenges make her a sought-after voice in global travel and e-commerce.

A lifelong learner, Serena received her undergraduate degree from Shanghai International University and graduated from the GEMBA Program at CEIBS.

Employer Expectations Panel Moderator: Li Jingqi
People & Culture Region Lead for APJ & China in Siemens Heathineers HR Organization

Marketing Panelist: Remington Ji
Chief Digital Officer, Ogilvy

A seasoned and highly networked marketer, technologist, investor, and entrepreneur, Ji is responsible for the integration of Ogilvy China’s operations, production, project management, technology, and investments. Read more...

Before joining Ogilvy, Ji served as the founding partner of JUUL China, board member and chief strategy officer of Xiaocheng Dumplings, and head of portfolio management of ZhenFund. He received his Global EMBA degree from CEIBS and a bachelor’s degree in computer science from the University of Saskatchewan, Canada.

Marketing Panelist: Dr. Zhao Linghui
Digital Marketing & Social Media Expert, Author

The author of Key Opinion Consumer (KOC), Linghui has worked with renowned companies such as Autohome, Samsung, and Qihoo360, in positions such as general manager or vice president. Read more...

With more than 20 years of experience in digital marketing and social media in China, she excels in driving business growth within complex market environments. She teaches a social media management course at the China campus of SKEMA business schools in France. She received her doctorate in business administration from ESGCI, France, and a master’s degree in luxury management from EAC, France, as well as advanced studies in digital marketing strategy and mental health management and a higher education teaching certificate from Harvard University and further English studies at New York University.

Marketing Panel Moderator: Dr. Ying Zhao
Managing Editor, WhichMBA.net

Schedule overview

An early, broad overview of conference events by day can help you plan your conference experience. Look for a full schedule in the months to come.

WEDNESDAY, July 9

8-8:30 AM / Registration and networking coffee/tea
8:30-9:15 AM / Welcome
9:15 AM-12:15 PM / Sessions* with group photo during break
12:15-1:45 PM / Networking lunch
1:45-4:45 PM / Sessions*
6 PM / Shuttle departs for optional offsite dinner
6:30-8:30 PM / Optional offsite dinner

THURSDAY, July 10

8-8:45 AM / Networking coffee/tea
8:45-9 AM / Key takeaways discussion from Day 1
9 AM-12:15 PM / Sessions*
12:15-1:45 PM / Networking lunch
1:45-3:15 PM / Sessions* with group photo before closing comments
3:15-3:30 PM / Closing comments and program end

*Networking discussion break between sessions

Logistics

Registration is now open for the 2025 Asia Summit, set for July 9-10 at CEIBS in Shanghai.

EMBAC welcomes both members and non-members to attend, and both members and non-members will use the EMBAC member portal for registration. You may register and pay by credit card from a secure site or select pay by invoice.

Real-time language translation will be available.

Fees

The 2025 Asia Summit registration fee is $700 for both members and non-members. EMBAC offers an economic incentive for early registration: Members and non-members who register online and pay before the early registration deadline of May 26, 2025, can save $100 off the registration fee.

Your Asia Summit registration includes breaks and lunch on Wednesday and Thursday. There is an extra $75 fee for paying by wire.

Conference cancellation policy

Full Asia Summit registration fees will be refunded if cancellation is received in writing no later than May 27, 2025. No refunds will be granted after that time or for "no shows."