Executive MBA Council | Program

OVERVIEW AGENDA SPEAKER BIOS LOGISTICS REGISTRATION OPTIONS

HOSTING PARTNER

A professional development opportunity that brings together leaders and staff from all master’s degree program types to both share and better understand the shifting education landscape

July 9-10, 2025

CEIBS in Shanghai

The following types of leaders and staff who administer master’s degree programs that serve executives and working professionals

Program directors

Marketing directors

Recruiting directors

Program design managers

Leaders who manage a portfolio of programs

Leaders of functional areas

$600 registration fee

If paying by credit card or wire

If paying by Alipay or WeChat Pay

Please send an email to Karen@embac.org with the subject line: Asia Summit.

In the body of the email include registrant’s:

name
school name
email address

Karen will then send you the direct link to pay by Alipay or WeChat Pay.

One summit. Many voices. Shared vision

“The greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday’s logic.”

PETER DRUCKER
Management Consultant and Author

As disruption in higher education and throughout the world continues, now is the time for leaders and staff from all types of master’s degree programs that serve executives and working professionals to come together and exchange ideas that help strengthen all programs.

To serve that end, EMBAC is launching a new professional development offering, the Asia Summit, set for July 9-10 in Shanghai, thanks to our hosting partner CEIBS.

The summit helps fill an important missing piece, providing a place for all program types to both share and better understand the shifting education landscape. As more business schools address rapidly changing circumstances and diversify their portfolios, it becomes even more vital for programs to unite.

Open to participants from member and non-members schools, this summit offers the opportunity for leaders and staff to discuss key issues, to identify best practices and strategies that benefit all master’s programs for executives and working professionals, and to bolster their professional network.

Relevant content

Asia Summit sessions cover topics that impact programs throughout the region. The program also features ample time for talking with colleagues by including networking discussion breaks in between sessions. Content examples include the following:

Trends impacting Asia and beyond
New competencies and learning approaches to meet marketplace changes
Key opinion consumers and key opinion leaders as disruptors: Unique marketing practices happening in China
Branding for the future
AI and the impact of technology on education
Challenges in higher education
And more!

Agenda

The Asia Summit features the following sessions and speakers.

Wednesday, July 9

8:30am – 9:00am

Registration and Networking Coffee/Tea

9:00am – 9:45am

Global View of Executive Degree Education: What’s the Data Say

• Michael Desiderio, EMBAC Executive Director

9:45am – 10:15am

Trends impacting Asia and Beyond

• Professor Dominique Turpin, CEIBS European President

10:15am – 10:45am

The Chinese View of the Higher Ed Market

• Professor Xiongwen Lu, Dean, School of Management, Fudan University

10:45am – 11:15am

Networking Discussion Break and Group Photo

11:15am – 12:30pm

PANEL

Employers shifting expectations for working professional degrees

• Anne Cai, VP, HR and Corporate Communications, MHD China

• Serena Wang, Senior Global Operation Director, Trip.com

• Jeff Zhang, General Manager of New Client Development, Talent Solutions, LinkedIn China

• Li Jingqi, People & Culture Region Lead for APJ & China, Siemens Healthineers HR

Moderator: Dr. Bala Ramasamy, Professor of Economics, Associate Dean; Director of GEMBA Program, CEIBS

12:30pm – 2:00pm

Networking Lunch

2:00pm – 3:15pm

Branding for the Future: Navigating Consumer Polarization, Redefining Strategy

• Professor Yajin Wang, CEIBS Professor of Marketing

3:15pm – 3:45pm

Networking Discussion Break

3:45pm – 5:00pm

PANEL

KoL and KoC as Disruptors – Unique marketing practices happening in China

• Remington Ji, Chief Digital Officer, Ogilvy China

• Dr. Linghui Zhao, Digital Marketing & Social Media Expert, Author

• Zhao Yi, Founder and CEO of Yingxiang Network Technology, Former Member of Xiaohongshu’s Founding Team

Moderator: Dr. Ying Zhao, Managing Editor, WhichMBA.net

6:30pm – 8:30pm

Optional offsite dinner; shuttle departs at 6:00pm

Thursday, July 10

8:15am – 8:45am

Networking Coffee/Tea

8:45am – 9:00am

Recap of Day 1

Key takeaways from yesterday's sessions and discussions

• Michael Desiderio, EMBAC Executive Director

9:00am – 10:30am

PANEL

Rapid external market changes and impact on program design

• Nicole Ni, Assistant Dean of Research Institute at Shanghai Advanced Institute of Finance (SAIF) and Director of the SAIF Finance MBA Program

• Dr. Bo Shao (Paul), Head of Executive Education, Fudan School of Management; Managing Director, Wash U – Fudan EMBA; Director, HK City U – Fudan DBA

• Professor Ma Li, Vice Dean, Guanghua School of Management; Director of EMBA Center; Professor of Department of Organization and Strategic Management

• Tracy Zhang, Deputy Director of the MBA Program at the Cheung Kong Graduate School of Business

Moderator: Nicole Tee, Director, MBA Programs Office, NUS Business School, National University of Singapore

10:30am – 11:00am

Networking Discussion Break

11:00am – 12:30pm

PANEL

Reconstructing Education in the Age of AI – Disruption, Empowerment, and Transcendence

• Victor Zhang, Co-Founder, VIKID

• Susan Ren, Chief Strategy Officer, Tezign; Vice Chair of CEIBS Tezign AI and Business Innovation Initiative

• Zhang Ying, Founder and CEO, Global EduMind AI

• Tang Qi, Founder, Meipian; AI Companion Robot Entrepreneur; Former Senior Executive at Huawei

Moderator: Catherine Xiang, Head of Marketing & Admissions, NUS Business School EMBA Chinese Program

12:30pm – 2:00pm

Networking Lunch

2:00pm – 3:30pm

PANEL

Executive Leadership Panel, Challenges in Higher Education

• Dr. John A. Quelch, Executive Vice Chancellor, Duke Kunshan University

• Dr. Kai-Lung Hui, Acting Dean and Elman Family Professor of Business, HKUST Business School

• Dr. Joe Cherian, CEO & Dean and Distinguished Professor, Asia School of Business

Moderator: Michael Desiderio, EMBAC Executive Director

Group Photo

3:30pm – 3:45pm

Closing thank you comments and adjourn

*Networking discussion break between sessions

Speaker bios

Deans and faculty. Entrepreneurs. Business leaders. Learn more about Asia Summit speakers and moderators.

Asia Summit Download Full PDF Schedule v3

Logistics

Registration is now open for the 2025 Asia Summit, set for July 9-10 at CEIBS in Shanghai.

EMBAC welcomes both members and non-members to attend, and both members and non-members can choose from several registration options.

Real-time language translation will be available.

Fees

The 2025 Asia Summit registration fee is $600 for both members and non-members. Your Asia Summit registration includes breaks and lunch on Wednesday and Thursday. There is an extra $75 fee for paying by wire.

Conference cancellation policy

Full Asia Summit registration fees will be refunded if cancellation is received in writing no later than May 27, 2025. No refunds will be granted after that time or for "no shows."