M&A Program Features EMBA Expertise

The 2016 Executive MBA Council (EMBAC) Marketing and Admissions Program can help those who are responsible for recruiting and admissions improve many aspects of their recruitment and admissions efforts, including branding, better leveraging social media, and managing corporate relationships, among other areas.

The program features experienced, high-quality faculty who understand the challenges that EMBA Programs face when it comes to marketing and admissions. EMBAC co-sponsors the Marketing and Admissions Program with the Graduate Management Admission Council (GMAC)®.

“Our Marketing and Admissions Program is unique in its exclusive focus on EMBA Programs, including customized cases,” says Michael Desiderio, EMBAC executive director. “Our faculty members are top-notch and engage participants throughout the sessions. Participants also benefit by learning and networking with other participants, and these connections often continue after the program ends.”

As the program’s faculty director, Marci Armstrong guides the program’s curriculum and also leads several sessions during the four-day program, which will take place March 20-23, 2016, at the Georgia Tech Hotel and Conference Center in Atlanta, Georgia. Armstrong currently serves as associate dean, Graduate Programs, Cox School of Business, Southern Methodist University, and a member of the EMAC Board of Trustees.

Other faculty include Sabrina White, vice president, market development – Americas and Europe, GMAC; Angela Bostick, chief marketing and communications officer for the Goizueta Business at Emory University; and John B. Molidor, community assistant dean and professor of psychiatry, College of Human Medicine, Michigan State University (MSU), and CEO and president of MSU Flint Area Medical Education.

The list of sessions follows:

• Differentiate to Win: Branding and Positioning Your EMBA Program
• GMAC: Resources to Help You Recruit, Select, and Develop Talent
• From Advertising to Digital: EMBAC Marketing Strategy and Tactics
• Using Social Media Strategically
• The Case of Competition
• Corporate Relationship Management for Long-Term Admissions Success
• Crazy Good Interviewing! A Fresh Look at the EMBA Interview Process
• Choosing Your EMBA Class

The program receives rave reviews from participants each year, says Desiderio, in large part because they can apply what they learn to their programs. Su-Lan Tenn, assistant dean, Executive MBA Program, Schulich School of Business, York University, agrees.

“The information gained from the Marketing and Admissions Program is industry-focused, thus making it very relevant,” she says. “I was able to make some significant strategic changes to my marketing plans after attending just one session.”

Tenn found so much value that she, like other previous participants, attended the program more than once.

“I would most definitely recommend the Marketing and Admissions Program to others. The content of the sessions and the open sharing among the participants created a very rich learning experience. In fact, I recently attended the program for the second time to stay abreast of the latest trends in the EMBA market.”

With limited available slots, early registration is encouraged. To learn more and register for the program, visit the Marketing and Admissions Program.

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